Brewery Stage, 16:30-17:00 SLOW AND STEADY

Sarah Cox, Aardman Animations

The world may seem like it’s moving faster than ever, but Aardman Animations has always approached its work with a measured pace – after all, when you’re moving Plasticine models in frame-by-frame increments, you can’t afford to rush things. In this talk, Aardman executive creative director Sarah Cox explores how the rapid-fire Tinderisation of our interactions has prompted a desire for more authentic, crafted experiences, and why artists and creatives should take their time over their work.