FIVE KEY QUESTIONS ANSWERED

Expect relevant talks and discussions which tackle media’s most pertinent challenges. Here’s our top five picks:

How do you tell stories customers want to hear?

Mcdonald’s Senior Vice President, Chief Marketing Officer, Alistair Macrow shares how the brand’s bold marketing approach – tackling myths head on – is paying off. Macrow talks risk-taking, storytelling, and cutting out the noise. Find out how..

DAY ONE, 10:10-10:35 How do you change perceptions towards diversity?

Mars won plenty of hearts with ads that put disability front and centre of their “Superhumans Wanted” campaign for Maltesers. VP of Marketing, Michele Oliver shares the story behind the campaign and future plans to change perceptions towards diversity...

DAY ONE, 11:25-11:50 What does Brexit mean for media?

Brexit’s everywhere: in the news, on the TV, in the office, even at the dinner table as people seek updates. Sky News’ Sophy Ridge tackles the UK’S hopes, fear and challenges around Brexit and forecasts what the industry should expect from the year ahead…

DAY TWO, 14:00-1430 How does Disney tackle brand building, collaboration and transformation?

Hear from the brains behind the new Beauty and the Beast – as Disney’s CMO, Anna Hill talks storytelling, customer focus and adapting princess stories for modern audiences. Hill shares how collaborating with seven leading brands formed part of their brand strategy.

DAY TWO, 11:05-11:30 How do you transform into a global digital brand?

The Guardian’s transformed from a UK newspaper to a global digital brand – Campaign’s Claire Beale finds out how. David Pemsel, CEO at Guardian Media Group, talks candidly about the transition against a backdrop of a constantly changing media landscape and unprecedented year in politics.

DAY ONE, 10:35-11:00