Mullenlowe and Unilever win big at Effie UK awards
Mullenlowe London has retained its crown as Effie UK’S most effective agency, while Ikea and Unilever have been named the most effective brand and marketer respectively.
The Interpublic agency picked up three out of 14 awards at this week’s ceremony in London, including a gold in Small Budgets for charity Inspiring the Future’s “Redraw the balance” campaign around gender stereotypes.
Mullenlowe also claimed two silver awards for Unilever brand Knorr’s “Love at first taste” – one in each of the Brand Experience and Food categories. Ikea was named Effie UK’S “most effective brand” after winning gold in the Renaissance and Retail categories, with ads by Mother London.
Unilever was named “most effective marketer” for its Knorr work; Persil’s “Free the kids”, a Mullenlowe campaign that was shortlisted twice; and Hellmann’s “Firing up to recruit a new audience” by Ogilvy & Mather London, which had one nomination.
John Lewis’ 2015 Christmas ad “Man on the moon”, created by Adam & EVE/DDB, won gold in the Seasonal Marketing category.
Public Health England’s Sugar Smart app for Change4life picked up gold in Social Good – Non-profit, in work devised by MEC UK (the lead agency), M&C Saatchi, 23Red, Ogilvyone and Freuds. The same accolade went to FCB Inferno’s “Apprenticeships” work for the Department of Business, Energy & Industrial Strategy in the Government, Institutional & Recruitment category.