Mullenlowe and Unilever win big at Effie UK awards

Campaign UK - - NEWS - By Omar Oakes

Mullenlowe Lon­don has re­tained its crown as Effie UK’S most ef­fec­tive agency, while Ikea and Unilever have been named the most ef­fec­tive brand and mar­keter re­spec­tively.

The In­ter­pub­lic agency picked up three out of 14 awards at this week’s cer­e­mony in Lon­don, in­clud­ing a gold in Small Bud­gets for char­ity In­spir­ing the Fu­ture’s “Re­draw the bal­ance” cam­paign around gen­der stereo­types.

Mullenlowe also claimed two sil­ver awards for Unilever brand Knorr’s “Love at first taste” – one in each of the Brand Ex­pe­ri­ence and Food cat­e­gories. Ikea was named Effie UK’S “most ef­fec­tive brand” af­ter win­ning gold in the Re­nais­sance and Retail cat­e­gories, with ads by Mother Lon­don.

Unilever was named “most ef­fec­tive mar­keter” for its Knorr work; Per­sil’s “Free the kids”, a Mullenlowe cam­paign that was short­listed twice; and Hell­mann’s “Fir­ing up to re­cruit a new au­di­ence” by Ogilvy & Mather Lon­don, which had one nom­i­na­tion.

John Lewis’ 2015 Christ­mas ad “Man on the moon”, cre­ated by Adam & EVE/DDB, won gold in the Sea­sonal Mar­ket­ing cat­e­gory.

Pub­lic Health Eng­land’s Sugar Smart app for Change4life picked up gold in So­cial Good – Non-profit, in work de­vised by MEC UK (the lead agency), M&C Saatchi, 23Red, Ogilvy­one and Freuds. The same ac­co­lade went to FCB In­ferno’s “Ap­pren­tice­ships” work for the Depart­ment of Busi­ness, En­ergy & In­dus­trial Strat­egy in the Gov­ern­ment, In­sti­tu­tional & Re­cruit­ment cat­e­gory.

‘Re­draw the bal­ance’: Mullenlowe Lon­don awarded gold for In­spir­ing the Fu­ture

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