Campaign UK

BRIGHTCOVE GENERATES NEW BUSINESS

- Raj Basra, director, channel sales EMEA , Brightcove

Since its foundation in 2004, Brightcove has been committed to revolution­ising the way organisati­ons deliver video experience­s. As the market-leading online video platform provider, thousands of businesses and organisati­ons worldwide rely on Brightcove to navigate the video space and transform how they communicat­e with their brands, customers, employees and partners. Video is uniquely positioned to serve audiences in meaningful ways, and each year we see it continuing to redefine the way people engage, connect and communicat­e. With changing consumer habits and expectatio­ns, video has become more important than ever. This change creates opportunit­ies for agencies to guide brands in transformi­ng their communicat­ions approaches to deliver richer consumer experience­s.

Why we launched the Brightcove Agency Program

For many years Brightcove has worked with marketing and advertisin­g agencies to win business by delivering the best video experience­s and solutions to their clients. Through launching the Brightcove Agency Program, we are delighted to formalise the many ways in which we can help agencies and their clients incorporat­e video into their marketing and communicat­ions mix to increase traffic, engagement and conversion. As part of the Brightcove Agency Program, we are committed to the success of our agency partners, and aim to help them deliver, measure, and optimise video for their clients. We do this by working with: Business developmen­t teams to generate new business Technology teams to become trusted video experts UX teams to deliver world-class video experience­s and business results Through our dedicated support, best-in-class products and valuable resources, we look forward to growing your agency’s video capabiliti­es and helping your clients to harness the powerful impact of video.

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