Campaign UK - 2017-06-16

• HAS BIG DATA BROUGHT AN END TO TRADITIONA­L POLITICAL ADVERTISIN­G?
• GOING FOR GOLD
• EXPERIENCE­S MATTER
• UNILEVER’S ‘LESS IS MORE’ APPROACH TO MARKETING
• New era of Cannes beckons
• Brexit still useful tool to know consumers
• Short-term ad strategies harming effectiven­ess
• Watershed moment for media shops, Sorrell says
• Sara Tate moves to Lucky Generals in partner role
• MEET THE NEW LION KEEPER
• ‘We must ensure inclusion becomes part of the way we work’
• CREATIVITY IS KING
• For some agencies, the only way is Essex
• THE HISTORY OF ADVERTISIN­G IN QUITE A FEW OBJECTS
• Is whitelisti­ng the best way to improve brand safety?
• THINGS WE LIKE...
• Transparen­cy debate is good for our industry
• The election result is a wake-up call for news brands
• Social media is broken
• Losing the long term
• Baby and bathwater
• Social media
• Shoot for the stars
• ON THE CAMPAIGN COUCH WITH JB
• ‘Think beyond what’s possible right now’
• The marketing world
• HARNESS THE POWER OF CONTENT
• ANA BALARIN
• HERMETI BALARIN
• ‘Reinventio­n like Madonna or Lady Gaga will be key to your success’

Campaign UK - 2017-06-09

Campaign UK - 2017-06-30