SHOOT­ING STARS

One of the high­lights of Cannes week, Saatchi & Saatchi’s New Di­rec­tors’ Show­case shines a light on the world’s best emerg­ing film-mak­ers. This year, the fo­cus was on gen­der and open­ing more doors for fe­male tal­ent

Campaign UK - - FRONT PAGE - KATE STANNERS CHAIR­WOMAN AND GLOBAL CHIEF CREATIVE OF­FI­CER, SAATCHI & SAATCHI DI­VER­SITY BRINGS DIF­FER­ENCE

We look at some of those who made the cut in Saatchi & Saatchi’s cel­e­brated New Di­rec­tors’ Show­case

“There’s noth­ing as pow­er­ful as en­abling fresh blood to chan­nel their opin­ions and ex­pe­ri­ences”

The essence of di­ver­sity is dif­fer­ence. And when we talk about di­ver­sity, what we mean is va­ri­ety. Va­ri­ety con­trib­utes new and dif­fer­ent voices. It’s about dif­fer­ent sto­ries. It adds rich­ness and tex­ture. It’s that ex­tra magic we’re al­ways search­ing for.

It’s when we start cel­e­brat­ing dif­fer­ences that we stop fo­cus­ing on the pat­terns and sim­i­lar­i­ties that we use to group peo­ple and start un­cov­er­ing and un­der­stand­ing what makes peo­ple unique and dif­fer­ent. From plan­ning to im­ple­men­ta­tion of work, if we con­tin­u­ously ques­tion whether we’re be­ing di­verse we’ll be­gin to fully un­der­stand our au­di­ence and be­come bet­ter sto­ry­tellers. Af­ter all, our job is to walk in the shoes of the peo­ple we com­mu­ni­cate with on be­half of our clients.

This year, we wanted to use the New Di­rec­tors’ Show­case as a plat­form and a tool to talk about gen­der and gal­vanise the au­di­ence to open their eyes. The beauty of the reel is in its va­ri­ety. There’s noth­ing quite as pow­er­ful as bring­ing to­gether raw tal­ent and en­abling fresh blood to chan­nel their opin­ions, ex­pe­ri­ences and sto­ries, and you can tell it’s what other peo­ple crave too as we fill our 2,000-ca­pac­ity au­di­to­rium with­out fail ev­ery year.

The New Di­rec­tors’ Show­case dis­tilled is about wel­com­ing, pro­mot­ing and ac­tively en­cour­ag­ing a wide va­ri­ety of back­grounds, opin­ions and ap­proaches. It stands for the dif­fer­ences in the world and ul­ti­mately re­flects and cel­e­brates them.

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