UK 2017 Cannes Lions haul de­clines by a fifth

4Creative was the only UK agency to pick up a Grand Prix, down from three shops last year. State Street Global Ad­vi­sors was the most-awarded brand. By Emily Tan

Campaign UK - - NEWS -

The UK’S Cannes Lions haul fell by a fifth as agen­cies brought home 31 fewer tro­phies.

UK shops picked up 119 Lions com­pared with 150 last year. This year, two Grands Prix were shared be­tween four UK creative com­pa­nies. The UK won six Grands Prix last year.

Chan­nel 4’s in-house divi­sion, 4Creative, was the only agency to win a Grand Prix, beat­ing more tra­di­tional shops. It also picked up four golds and six sil­vers.

4Creative shared the Film Grand Prix with Blink for Chan­nel 4’s “We’re the su­per­hu­mans” to pro­mote its cov­er­age of the Rio Par­a­lympics. Blink is sec­ond on the UK medals ta­ble. It also picked up two golds, one sil­ver and one bronze.

Shar­ing the UK’S other Grand Prix were Ana­log and W&N Stu­dio, which were awarded the Dig­i­tal Craft Grand Prix for Björk’s vir­tual-re­al­ity mu­sic video Not­get.

While Adam & EVE/DDB brought home the UK’S big­gest Lions haul with 24 gongs, it did not win a Grand Prix this year. The agency picked up three golds, ten sil­vers and 11 bronzes for brands in­clud­ing Skit­tles, John Lewis and H&M.

Last year, Adam & EVE/DDB won two Grands Prix.

In­vest­ment group State Street Global Ad­vi­sors tops the awards ta­ble ranked by brands. Its “Fearless Girl” was by far the most-awarded mar­ket­ing ac­tiv­ity at Cannes, win­ning three Grands Prix, nine golds, two sil­vers and one bronze.

In sec­ond and third place on the brands ta­ble are Burger King and Boost Mo­bile re­spec­tively, with two Grands Prix apiece.

Other brands that took home a Grand Prix in­clude Aus­tralia’s Trans­port Ac­ci­dent Com­mis­sion Vic­to­ria, Colom­bian tele­coms com­pany Tigoune and Twit­ter.

BBDO was the most-awarded net­work at Cannes, with 144 Lions across the fes­ti­val’s 24 cat­e­gories.

WPP, how­ever, was named the top hold­ing com­pany for the sev­enth year in a row, with Om­ni­com in sec­ond place and In­ter­pub­lic in third.

Cam­paign does not in­clude Health & Well­ness, Pharma and PR Lions in its tally. If all 24 cat­e­gories were in­cluded, the UK’S num­ber of awards climbs to 131, mak­ing it the world’s sec­ond­most-awarded coun­try af­ter the US.

‘We’re the su­per­hu­mans’: 4Creative and Blink share the Film Grand Prix

Grand Prix win­ners: (clock­wise from top left) Björk, Boost Mo­bile, State Street Global Ad­vi­sors and Burger King

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