Campaign UK

PICK OF THE WEEK

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You won’t get more entertainm­ent value in 60 seconds than VW’S latest cinema pastiche, Simon Gwynn says: “Any one of the cackling villains would be worth a short film on their own. The idea sells the benefits of the hybrid engine memorably.” It was written by Darren Beresford, art directed by Rick Gayton and directed by Gary Freedman through Independen­t Films.

 ??  ?? BRAND Volkswagen
TITLE The button
AGENCY Adam & EVE/DDB CLIENT Glyn Butterwort­h, UK communicat­ions manager
BRAND Volkswagen TITLE The button AGENCY Adam & EVE/DDB CLIENT Glyn Butterwort­h, UK communicat­ions manager

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