PICK OF THE WEEK

Campaign UK - - NEWS -

You won’t get more en­ter­tain­ment value in 60 sec­onds than VW’S lat­est cinema pas­tiche, Si­mon Gwynn says: “Any one of the cack­ling vil­lains would be worth a short film on their own. The idea sells the ben­e­fits of the hy­brid en­gine mem­o­rably.” It was writ­ten by Dar­ren Beres­ford, art di­rected by Rick Gay­ton and di­rected by Gary Freed­man through In­de­pen­dent Films.

BRAND Volk­swa­gen

TI­TLE The but­ton

AGENCY Adam & EVE/DDB CLIENT Glyn But­ter­worth, UK com­mu­ni­ca­tions man­ager

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