BABY DOVE CAM­PAIGN CRIT­I­CISED

Campaign UK - - NEWS -

A Baby Dove cam­paign high­light­ing dif­fer­ent par­ent­ing styles has drawn crit­i­cism for ap­pear­ing to sup­port those who are against breast­feed­ing in pub­lic. The Ad­ver­tis­ing Stan­dards Author­ity con­firmed that it had re­ceived 117 com­plaints last week­end about the ads, with many com­plainants con­cerned that the source of the fig­ures used is un­clear and that the cam­paign en­cour­ages a “poor or ne­glect­ful” par­ent­ing style.

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