Campaign UK

SADOUN DEFENDS CANNES PULLOUT

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Publicis Groupe chief executive Arthur Sadoun (pictured) has defended the network’s pullout of Cannes Lions. Speaking at ISBA’S annual lunch, Sadoun stressed that the move was about transforma­tion and said of the criticism: “I take it; I don’t care.” Brand trust was the “biggest battle of our industry”, he said, adding: “Restoring the trust between agencies and clients is the top priority.”

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