TURKEY OF THE WEEK

Campaign UK - - NEWS -

Emily Tan is con­cerned about the mes­sage Fiat is send­ing with this strange spot: “So why do storks pre­fer the new Fiat 500L? Is it safer, roomier or what? Or is it just be­cause its new tagline con­tains the words ‘next gen­er­a­tion’? And is the ad sug­gest­ing you’re more likely to ‘get’ a baby if you have a spe­cific kind of car? How very help­ful.”

BRAND Fiat

TI­TLE Why do storks pre­fer the new Fiat 500L? AGENCY Leo Bur­nett CLIENT n/s

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