POKERSTARS

#GAMEON

Campaign UK - - NEWS -

The world’s fastest man and (pos­si­bly) the world’s fun­ni­est man face off in a bat­tle of wits for Pokerstars. The so­cial me­dia cam­paign, by Grav­ity Road, sees Usain Bolt and Kevin Hart try their hands at poker skills in­clud­ing read­ing peo­ple, bluff­ing and man­ag­ing risk. Ac­tiv­ity will cul­mi­nate in a poker match in the Ba­hamas next year. The duo’s ri­valry be­gan four years ago for Pokerstars with a drib­bling race at an NBA All-star celebrity game. The work was cre­ated by An­drew Younge and Mitch Sut­ton.

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