VAUXHALL

PYJAMA MAMAS

Vauxhall’s “pyjama mamas” are a sassy retort to the UK headteacher who last year asked parents to “dress appropriately” and stop doing the school run in their sleepwear. Mother’s first work for the car brand marks a creative shift in its advertising, depicting pyjama-clad mums strutting boldly through school gates and down supermarket aisles to an upbeat soundtrack. While most school runs don’t look this stylish, the spot is a humorous way to celebrate mothers’ devotion to their families. Music-video director Jake Nava oversaw the TV ad, while fashion photographer Rankin shot stills for the campaign.