VAUX­HALL

PYJAMA MA­MAS

Campaign UK - - NEWS -

Vaux­hall’s “pyjama ma­mas” are a sassy re­tort to the UK head­teacher who last year asked par­ents to “dress ap­pro­pri­ately” and stop do­ing the school run in their sleep­wear. Mother’s first work for the car brand marks a cre­ative shift in its ad­ver­tis­ing, de­pict­ing pyjama-clad mums strut­ting boldly through school gates and down su­per­mar­ket aisles to an up­beat sound­track. While most school runs don’t look this stylish, the spot is a hu­mor­ous way to cel­e­brate moth­ers’ de­vo­tion to their fam­i­lies. Mu­sic-video di­rec­tor Jake Nava over­saw the TV ad, while fash­ion pho­tog­ra­pher Rankin shot stills for the cam­paign.

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