Vir­gin Hol­i­days on hunt for top mar­keter

Campaign UK - - NEWS - By Omar Oakes

Vir­gin Hol­i­days is seek­ing a top mar­keter after its mar­ket­ing boss switched to sis­ter brand Vir­gin At­lantic.

Claire Cronin, pre­vi­ously Vir­gin Hol­i­days’ vice-pres­i­dent of cus­tomer and mar­ket­ing, has re­placed Luanne Calvert, se­nior vice-pres­i­dent, global mar­ket­ing and com­mu­ni­ca­tions.

Calvert, ac­cord­ing to Vir­gin At­lantic, left for “per­sonal rea­sons”. She only took re­spon­si­bil­ity for the air­line’s mar­ket­ing in Jan­uary, in ad­di­tion to her du­ties as chief mar­ket­ing of­fi­cer for Vir­gin Amer­ica.

Vir­gin At­lantic de­nied the mar­ket­ing roles were be­ing merged.

The move comes two months after Vir­gin At­lantic held a pitch among its ros­ter agen­cies for a con­sol­i­dated global ad ac­count, which in­volved in­cum­bents Adam & EVE/DDB (UK) and Figulio & Part­ners (North Amer­ica). How­ever, Vir­gin At­lantic de­cided not to con­sol­i­date the busi­ness fol­low­ing the re­view.

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