Campaign UK - - PROMOTION -

Em­ploy­ees are in­creas­ingly ex­pect­ing their em­ploy­ers to help them look after their men­tal and phys­i­cal health. Com­pa­nies that do this see higher lev­els of pro­duc­tiv­ity, cre­ativ­ity and en­gage­ment. Work­ing life is so fast­paced, un­re­lent­ing and un­cer­tain, work­ers want to feel their em­ployer has their back.

Man­ning Got­tlieb OMD set up “The Gym” to help peo­ple en­sure they stay “fit” for work, now and in the fu­ture, and to at­tract and re­tain the best tal­ent. Ac­cord­ing to Amy Rob­bins, ex­ec­u­tive di­rec­tor, head of peo­ple, at MG OMD, the “spa area”, con­cerned with staff well­be­ing, un­der­pins and en­sures the suc­cess of the en­tire pro­gramme: “The only way we can get our peo­ple to truly trans­form [and em­brace change] is by en­sur­ing they are men­tally and phys­i­cally fit. The spa of­fers treat­ments to sup­port them, be it classes in stress and re­silience, yoga, pi­lates, mas­sages, coun­selling or al­ter­na­tive ther­a­pies such as hyp­nother­apy.”

Brighton-based dig­i­tal mar­ket­ing agency Pro­peller­net, which is of­ten cited in rank­ings as a great place to work, pours 5% of all prof­its into a ring-fenced “health and well­be­ing fund” to pay for perks such as free break­fasts, team lunches and mas­sages. Man­ag­ing di­rec­tor Nikki Gatenby be­lieves “up­ping the fun” and “trig­ger­ing en­dor­phins” di­rectly ben­e­fits the bot­tom line: “We have a staff turnover rate lower than a quar­ter of our in­dus­try av­er­age (7% ver­sus 30%) and sick rates five times less than the na­tional av­er­age (1.1 days ver­sus 5.7 days). Hard-nosed proof that be­ing hu­man pays off.”

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