THE MINI MAN­I­FESTO

Campaign UK - - NEWS -

“Don’t ask any­thing of your agen­cies that you have not built into your own team” UKONWA OJO SE­NIOR VP, COVER­GIRL “Get role mod­els, di­ver­sity begets di­ver­sity” JEN­NELLE TILLING, FORMER CHIEF MAR­KET­ING AND IN­NO­VA­TION OF­FI­CER, KFC “Set tar­gets, not quo­tas” DEB­BIE KLEIN, CEO, EN­GINE “Make a plan: with­out one it’s just a lot of talk” JAMILA SAIDI HEAD OF TRADE MAR­KET­ING, DEPART­MENT FOR IN­TER­NA­TIONAL TRADE “Recog­nise the trade offs, swap speed for unity” ALEX DIMIZIANI, GLOBAL MAR­KET­ING DI­REC­TOR, AIRBNB “Hire peo­ple from dif­fer­ent tal­ent pools – from Youtu­bers to Girl Guides” ALI­SON HATHER­ALL, MAR­KET­ING EX­CEL­LENCE DI­REC­TOR, JOHN­SON & JOHN­SON “Pub­li­cise what you’re do­ing – in­spire change across the in­dus­try” MICHELE OLIVER, VP MAR­KET­ING, MARS “Have an on­go­ing di­a­logue and agree it up­front with your part­ners be­fore you hire them” AN­DREW WARNER CMO, MON­STER WORLD­WIDE

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