THE MINI MANIFESTO

“Don’t ask anything of your agencies that you have not built into your own team” UKONWA OJO SENIOR VP, COVERGIRL “Get role models, diversity begets diversity” JENNELLE TILLING, FORMER CHIEF MARKETING AND INNOVATION OFFICER, KFC “Set targets, not quotas” DEBBIE KLEIN, CEO, ENGINE “Make a plan: without one it’s just a lot of talk” JAMILA SAIDI HEAD OF TRADE MARKETING, DEPARTMENT FOR INTERNATIONAL TRADE “Recognise the trade offs, swap speed for unity” ALEX DIMIZIANI, GLOBAL MARKETING DIRECTOR, AIRBNB “Hire people from different talent pools – from Youtubers to Girl Guides” ALISON HATHERALL, MARKETING EXCELLENCE DIRECTOR, JOHNSON & JOHNSON “Publicise what you’re doing – inspire change across the industry” MICHELE OLIVER, VP MARKETING, MARS “Have an ongoing dialogue and agree it upfront with your partners before you hire them” ANDREW WARNER CMO, MONSTER WORLDWIDE