Tbwa\lon­don boosts se­nior staff line-up with Jex and Vogt

Campaign UK - - FRONT PAGE - By Brit­taney Kiefer

Tbwa\lon­don has poached Saatchi & Saatchi cre­ative chief Andy Jex and Mul­len­lowe head of strat­egy Anna Vogt in a bid to re­vamp the agency.

Jex will serve as chief cre­ative of­fi­cer and Vogt will be chief strat­egy of­fi­cer from Oc­to­ber. They will re­port to Troy Ruha­nen, pres­i­dent and chief ex­ec­u­tive of TBWA World­wide.

The hires fol­low TBWA World­wide’s ac­qui­si­tion of a ma­jor­ity stake in Lucky Gen­er­als ear­lier this year. The agency net­work formed a new TBWA UK Group, which con­sists of TBWA\ Lon­don and Lucky Gen­er­als.

Lucky Gen­er­als founders Andy Nairn, Danny Brooke-taylor and He­len Cal­craft led the search for the new man­age­ment duo and are re­cruit­ing a Tbwa\lon­don chief ex­ec­u­tive.

Jex joined Saatchi & Saatchi in 2009 and was pro­moted to ex­ec­u­tive cre­ative di­rec­tor along with Rob Potts in 2014.

Saatchi & Saatchi is re­cruit­ing a chief cre­ative of­fi­cer, while Potts re­mains ex­ec­u­tive cre­ative di­rec­tor. In the in­terim, Kate Stan­ners, chair­woman and global chief cre­ative of­fi­cer, will over­see cre­ative out­put in Lon­don.

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