Robert Ffitch takes CSO role at Hearst

Campaign UK - - NEWS -

Robert Ffitch, the for­mer Man­ning Got­tlieb OMD chief ex­ec­u­tive and Tele­graph Me­dia Group di­rec­tor of ad­ver­tis­ing rev­enues, is to be­come chief strat­egy of­fi­cer at Hearst Mag­a­zines UK.

He is the first sig­nif­i­cant hire by James Wild­man, who be­came Hearst UK’S chief ex­ec­u­tive in April and has al­ready shaken up his top team.

In the newly cre­ated role, Ffitch will over­see re­search, in­sight, data strat­egy, busi­ness-to-busi­ness mar­ket­ing and com­mer­cial de­vel­op­ment at the owner of Elle and Harper’s Bazaar.

Wild­man said Ffitch would “bring deep ex­pe­ri­ence of com­mu­ni­ca­tions plan­ning into the heart of the busi­ness” and help the com­pany ex­pand in ar­eas such as dig­i­tal, events, li­cens­ing and cus­tomer pub­lish­ing.

Ffitch spent 25 years at Man­ning Got­tlieb OMD. He was at TMG for only a year, leav­ing in Fe­bru­ary 2017.

Wild­man said Hearst UK, which re­ported a £5.4m loss in its last an­nual ac­counts, has suf­fered be­cause staff felt “we didn’t have a vi­sion”.

He has moved Jane Wolf­son to the role of chief agency of­fi­cer, while Dun­can Chater and Sharon Dou­glas have be­come chief brand of­fi­cers.

Ffitch: spent 25 years at MG OMD

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