Welsh steps down from Voda­fone

Campaign UK - - NEWS -

Caro­line Welsh, Voda­fone’s head of brand and com­mu­ni­ca­tions, is step­ping down from the post.

She leaves the com­pany next month. Welsh joined Voda­fone in March 2015 from EE, where she was head of de­mand mar­ket­ing.

Welsh has 13 years of ex­pe­ri­ence in tele­coms com­pa­nies. She worked at BT as brand man­ager from 2004 to 2006.

At Voda­fone, Welsh led the 2016 Christ­mas cam­paign by Grey Lon­don, which moved away from tra­di­tional tear-jerk­ers, and a cam­paign to pro­mote the brand’s 30-day “love us or leave us” guar­an­tee.

A spokes­woman from Voda­fone said the com­pany is re­cruit­ing for Welsh’s role, which is open to ap­pli­ca­tions both in­ter­nally and ex­ter­nally.

She added: “Voda­fone is very proud of the work Caro­line has spear­headed. This is bril­liantly il­lus­trated with the new brand cam­paign fea­tur­ing Martin Free­man.”

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