HOW CAN DOVE GET BACK ON TRACK?

Campaign UK - - NEWS -

Tips from Daryl Field­ing, chief ex­ec­u­tive, The Mar­ket­ing Academy Foun­da­tion

1 Make sure there is clear pur­pose ex­pressed, based on the brand’s strat­egy.

2 Make ideas rel­e­vant to the cus­tomer with a re­ally po­tent in­sight or en­sure Dove presents a clear so­lu­tion at the prod­uct or brand level.

3 Like any great cre­ative, make ads orig­i­nal and clever, funny or pow­er­ful.

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