THINGS YOU NEED TO KNOW

Campaign UK - - PROMOTION -

In 2000, Di­ary re­called Vanessa Feltz’s less than il­lus­tri­ous start in me­dia as a Cam­paign re­porter. Bernard Bar­nett, her then edi­tor, said she was crap: “She claims that I fired her. That may be right.” One of the most fa­mous spats re­ported by Di­ary fol­lowed a 2001 Pri­vate View by BMP DDB’S cre­ative chief Larry Barker, who likened a BT In­ter­net ad by Ab­bott Mead Vick­ers BBDO to “You’ve Been Framed with­out the laughs”. Peter Souter, his AMV coun­ter­part, re­torted that Barker “wouldn’t know a good ad if it bit him on his am­ple arse”. Three years later, Di­ary awarded its medal for courage un­der fire to an un­named agency that re­port­edly sang part of its pitch to lov­able pen­sion­ers’ friend Philip Green.

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