R/GA Global Perspectives

Tokyo

“Our business model–which spans everything from strategy to execution–is new to Japan, and clients are interested in testing our capabilities. Consultancies are not bringing the same type of integrated approach.” Sammy Hazui, Managing Director, R/GA Tokyo

Sydney

“Amazon’s arrival in Australia will be very interesting to watch, as many companies have not had to think about consumer experience or service expectations. It’s now a very hot topic down here.” Rebecca Bezzina, VP, Managing Director, R/GA Sydney

São Paulo

“Because Brazilians are so social and friendly, the sharing economy is exploding. Every business has a high chance of launching a successful sharing service here. As the market matures, new software platforms are starting emerge.” Fabiano Coura, SVP, Managing Director, Brazil

London

“Brands don’t need partners that stare in through the window. They need partners that can immerse fast to understand the complexity of their existing business and then concept, create, and deliver new experiences from within.” Matt Lodder, EVP, Managing Director, R/GA EMEA