Busi­ness as usual

Campaign UK - - PROMOTION -

Af­ter suc­cess­fully flood­ing guests’ sched­ules with sales pre­sen­ta­tions in Cannes, it seems some tech plat­forms have taken this same ap­proach to other events. Ahead of the House Fes­ti­val – the only place where the term “lob­ster fest” ap­plies to both the food on of­fer and the colour of the rev­ellers – Face­book in­vited guests to a morn­ing of ses­sions to talk about its ad of­fer­ing. Who­ever said ad­ver­tis­ing wasn’t fun any more?

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