Ap­ple ‘Wel­come home’


Hol­ly­wood direc­tor Spike Jonze, best known for films such as Be­ing John Malkovich and Her, showed he can spice up dull per­fume ad­ver­tis­ing with his fren­zied danc­ing spot for Kenzo World in 2016. Now he brings those tal­ents to Ap­ple, di­rect­ing FKA twigs in a psy­che­delic per­for­mance to pro­mote the Homepod speaker. Set to an orig­i­nal track by Amer­i­can rap­per An­der­son .Paak, which is stream­ing on Ap­ple Mu­sic, the off­beat ad has amassed mil­lions of views on Youtube. Client Tor Myhren, vice-pres­i­dent of mar­ket­ing com­mu­ni­ca­tions Agency In-house Direc­tor Spike Jonze Pro­duc­tion com­pany MJZ

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