Campaign UK

Apple ‘Welcome home’

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Hollywood director Spike Jonze, best known for films such as Being John Malkovich and Her, showed he can spice up dull perfume advertisin­g with his frenzied dancing spot for Kenzo World in 2016. Now he brings those talents to Apple, directing FKA twigs in a psychedeli­c performanc­e to promote the Homepod speaker. Set to an original track by American rapper Anderson .Paak, which is streaming on Apple Music, the offbeat ad has amassed millions of views on Youtube. Client Tor Myhren, vice-president of marketing communicat­ions Agency In-house Director Spike Jonze Production company MJZ

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