GENERATION EQ - MOBILITY REVISITED
WITH Generation EQ, Mercedes-Benz shows how electric cars can soon move into the fast lane: the concept vehicle, with the appearance of a sporty SUV coupé, gives a preview of a new generation of vehicles with battery-electric drives. The dynamic exterior design with its new electro-look underlines the focus on the powerful electric drive system: two electric motors, with a system output that can be increased to up to 300 kW thanks to scalable battery components and permanent all-wheel drive deliver the guarantee of dynamic high-level performance. With a range of up to 500 kilometres and the typical Mercedes strengths of safety, comfort, functionality and connectivity, Generation EQ meets every demand in terms of contemporary, sustainable mobility. Also on the inside, the vehicle offers innovative solutions, including a new interior concept. Celebrating its world premiere at the Paris Motor Show, Generation EQ is the forerunner of Mercedes-Benz’s new product brand for electric mobility, EQ. The name EQ stands for ‘electric intelligence’ and is derived from the Mercedes-Benz brand values of emotion and intelligence. ‘The mobility of the future at Mercedes-Benz will stand on four pillars: connected, autonomous, shared and electric. Generation EQ is the logical fusion of all four pillars,’ said Dr Dieter Zetsche, chief executive officer of Daimler AG and head of Mercedes-Benz Cars. ‘The emission-free automobile is the future. And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations.’
EQ: the new electric mobility brand from the inventor of the automobile
EQ offers a comprehensive electric mobility ecosystem with products, services, technologies and innovations. The spectrum ranges from electric vehicles to wall-boxes and charging services to home energy storage units. Mercedes-Benz will market future battery-electric vehicles under the brand name EQ. The name stands for ‘electric intelligence’ and is derived from the Mercedes-Benz brand values of emotion and intelligence. The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle. Future models will embody the essentials of stateof-the-art electric mobility: the fusion of emotively appealing and intelligent design, exceptional driving pleasure, high everyday practicality and maximum safety, a hallmark of every vehicle from the inventor of the automobile. The close-to-production concept vehicle Generation EQ marks the launch of an architecture for battery-electric vehicles across all models. Dieter Zetsche said: ‘In 2007, the e-smart was a pioneer of electric motoring. We’re now flipping the switch. We’re ready for the launch of an electric product offensive that will cover all vehicle segments, from the compact to the luxury class.’