Campbeltown Courier

Are postcard greetings a thing of the past? Saffron Coffield and Mark Davey editor@campbeltow­ncourier.co.uk

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Andrew Wallace, 21, is a sales assistant in Cadenhead’s Whiskey Shop, though he had an opposing view on postcards. He said: ‘We do not sell many postcards, I think that this is because people are using social media instead’. He also admitted: ‘I have never sent a postcard. It’s a thing of the past and we are heading into a paperless world. ‘I think that this may be a good thing.’ When asked about his view on the future demand of postcards, and if he believes that more people should purchase them, Mr McMillan laughed and said: ‘They certainly should because I’d make more money.’ All postcard images are used with permission of the copyright holders. photograph­er and postcard printer, based at Ardnamurch­an and said that the days when he used to print a million cards a year are long gone. Mr MacGregor added: ‘However, many of the big players have left the market, leaving us specialist­s. ‘If they are unusual of striking images, tourists will often buy cards, not to post but to remember their trips. ‘We have a herd of Highland cattle and they are certainly cash cows for featuring in many postcards.’ In 2001, before 9/11, one of Mr MacGregor’s cards was sent to a banker at Morgan Stanley. It was found among the wreckage of the World Trade Centre’s twin towers and posted back to Ardnamurch­an by a New York fireman. sentimenta­l appeal and collectabi­lity. ‘Some 60 per cent of people who receive postcards keep them on display. ‘Two in 10 do so for six months to a year or longer. More than six in 10 claim to have kept at least one of the postcards they’ve received over the years.’ A spokespers­on for Lyrical Scotland, which produces Mr McMillan’s best-selling card, said: ‘Similarly to Royal Mail, we have seen a steady increase in our postcard sales to retailers, which we attribute to refreshing and modernisin­g our designs and images. ‘We continue to focus on both popular places of interest and the more unusual and interestin­g views and vistas of Scotland.’ Michael McGregor is a He said: ‘The reason for this is because of the price of postage – it’s too much.’ Despite the decrease in sales, Mr McMillan stated that on a busy day he could sell as many as ‘a dozen postcards’. ‘Our best-seller is the one of Davaar island, which is mainly sold to tourists in Campbeltow­n,’ he added. A Royal Mail spokespers­on said: ‘As Great Britain’s seaside towns enjoy a revival new Royal Mail research sees the picture postcard chosen as the item that Scots think is most likely to see a resurgence in popularity, alongside fountain pens, calligraph­y and love letters. ‘Eight in 10 Scots would prefer to receive a postcard from a holidaying friend or family member over a social media message, due to their Kintrye is renowned for its picturesqu­e landscape. It is traditiona­l among many tourists to send back a picture-postcard to loved ones, which in most cases depict a landmark or mesmerisin­g scenery. A recent study conducted by the Royal Mail shows that many Scots would like to see a revival of postcards being sent and delivered. The study also claims that most Scots would prefer to receive a postcard rather than an instant message through a mobile phone. Campbeltow­n shop owner George McMillan admitted that in his past 42 years of retail experience, he has seen a decline in the sale of postcards.

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