Kintyre guest house owners’ European tourism mission

The owners of a Kintyre guest house will join other tourism business bosses seeking to strengthen Scotland’s position in European visitor markets at VisitScotland's second pan-European travel trade mission.

Carradales Guest House will be represented at the Scotland workshop, which will bring 40 Scottish suppliers and up to 40 representatives of key travel organisations from different European markets together.

Taking place in Frankfurt, Germany, from November 26 to 28, it will incorporate market awareness sessions, networking and one-to-one appointments between Scottish suppliers and European travel trade representatives to build relationships and strengthen Scotland’s tourism development in Europe.

Europe is the largest single market area for international visitors to Scotland, accounting for 2.2 million visitors in 2018.

Business owners will receive first-hand feedback from the European travel trade which will help shape their offers to better match European visitor expectations.

Riddell Graham, VisitScotland director of industry and destination development, said: ‘Our European travel trade mission will give Scottish suppliers an ideal opportunity to engage oneto-one with Scotland’s key European markets. With Europe accounting for 2.2 million trips to Scotland, and many of them repeat visitors from countries such as France, Germany and the Netherlands, it is an important international market for Scottish tourism. Everything we do is about creating a passion for Scotland – building an army of advocates through innovative marketing, partnership, events and business excellence to create a destination and customer experience worth talking about. Innovative approaches such as our business development missions will help strengthen our development in Europe.’