SEVEN ASTONS FOR SEVEN DEMOGRAPHICS: THE PLAN TO 2022
Palmer’s plan is built on seven core models (excluding special series like the Valkyrie), each designed to cater for the needs of seven di erent target customers
DB11 2016
In a nutshell: 2+2 Gran Turismo with V8 or full-fat V12, from £150k
Aimed at: Aston traditionalists seeking style, grunt and comfort
Vantage 2018
In a nutshell: Strictly two-seat sports car packing V8 power, from £120k
Aimed at: Executives in a hurry who ind the Porsche 911 passé
New Vanquish summer 2019
In a nutshell: Flagship front-engined GT built on honed DB11 V12 mechanicals, from £230k
Aimed at: Wealthier Aston traditionalists
DBX crossover late 2019
In a nutshell: All-wheel-drive crossover, with petrol, hybrid and EV power Aimed at: ‘Charlotte’, an aluent, 30-something American
Supercar late 2020
In a nutshell: Mid-engined hybrid supercar co-developed with Red Bull – Valkyrie (right) is the tech testbed Aimed at: Ferrari and McLaren
Lagonda 1 2021
In a nutshell: An all-electric, all-wheel-drive SUV
Aimed at: People who like the idea of a Rolls-Royce Cullinan, but not its V12
Lagonda 2 2022
In a nutshell: Electric like Lagonda 1 but limousine body and 400 miles of range Aimed at: Silicon Valley squillionaires