Has tradition. Needs more tech

The cockpit layout of the Levante is pleasantly riddle-free, the leather uncommonly soft to the touch and the seats comfortable and supportive. Traditionalists may prefer the hooded analogue dials to the funky digital instruments of the Lamborghini. Predictably, though, the Urus’s Audi-sourced infotainment is a cut above its Italian equivalent. Both candidates can be had with the most essential driver assistance systems, but connectivity is not nearly as advanced as, say, Mercedes’ MBUX.