Porsche opens its vault
These Porsche design studies were never meant to see the light of day. From roadlegal LMP1 cars to MPVs, they’re a window into the company’s wild imagination
Wraps o some amazing lost concepts
This is not the done thing. Car companies’ design studios don’t normally show their working: the flights of fancy, the ‘What i ?’ studies, the way-out-there concept-car proposals. But Porsche has taken the unusual decision to do exactly that, revealing a tantalising array of 1:1 scale models that didn’t make it to the motor show floor, but do carry elements that will live on in Porsche road cars of the future.
‘It’s not normal for a car company to show its secrets to the public like this,’ says Porsche design chief Michael Mauer. ‘These models were a starting point for discussion within the company, to see if it would make sense to realise them, to bring these ideas to the street.’
While some are serious design stress-tests and others works of imagination, they’ve all had an impact on Porsche’s design strategy. The Taycan production car’s shape began as a model for a four-door grand tourer version of the 918 hypercar. And the Mission E concept car that previewed the Taycan borrowed its headlights from an exploratory study of a six-seater Porsche MPV (nope, not a misprint).
‘It’s a sign of confidence in our work that the CEO Oliver Blume gives us the budget to explore without really knowing what the result will be,’ Mauer says. ‘We’re going into the day after tomorrow doing studies like this – even as physical models as a base for discussion – and that gives you findings that change your state of mind. You then bring that back to the cars of tomorrow. I think the fact that we do this is one of our keys to success.’
This isn’t every single previously-unseen Porsche concept. But by revealing this carefully curated selection of clay and hard models to the public, the designers’ blood, sweat and clay shavings get a world debut after all, and Porsche reaps some handy marketing benefits. You sense they’ll be gauging public reaction to some of the design cues with interest, too.
The really tantalising thought: what other projects are Mauer and his team working on right now? ⊲