Regal reign over
Buick’s sedan line-up for the North American market was already running thin, but now it’s completely done for as it’s been announced the Buick Regal has been discontinued.
Regal sales were down nearly 20% year-on-year through the first nine months of 2019.
It’s believed the primary reason behind the discontinuation of the Buick Regal for the North American market is down to contractual obligations, specifically GM’s agreement with the PSA Group. GM sold Opel to the PSA Group in 2017, and now GM’s agreement to purchase the Regal has run its course.
The PSA Group previously produced the Regal as a rebadged Opel Insignia at the Opel plant in Russelsheim, Germany. Meanwhile, the Buick Regal nameplate will continue on for the Chinese market, where it is produced in China as a sedan model that’s unique to the Chinese market.
The demise of the Buick Regal leaves the Buick model line-up without any sedans, as the Regal follows the discontinuation of the Lucerne, Verano, and LaCrosse.
The final North American Buick Regal models will be for the 2020 model year, offered as either the liftback Sportback model, sporty Regal Sportback GS, or the Regal TourX, a wagon model.
The final sixth-generation Buick Regal for the North American market was built on GM’s E2 platform, with two engine options on offer for drivers – the turbocharged 2.0 litre in-line four, or the naturally aspirated 3.6 litre V6.