First 25 are go – Land Rover hints at more £60k Se­ries Is

Classic Car Weekly (UK) - - News - Tom Sey­mour

Land Rover has started to re­build 25 Se­ries I mod­els un­der it its new Re­born ini­tia­tive – and in­sid­ers say more of the £60,000 each 4x4s are in the pipe­line.

Re­born was an­nounced at Tech­noClas­sica in Essen, Ger­many on 6-10 April – one year af­ter Jaguar Land Rover launched its Heritage di­vi­sion to of­fer clas­sic parts and ser­vic­ing sup­port for UK cus­tomers. It’s the first project from Land Rover’s new Heritage Restora­tion Pro­gramme based on the De­fender pro­duc­tion line at Soli­hull.

Each of the Se­ries Is has been hand­picked by Land Rover’s clas­sic ex­perts and they are now be­ing re­stored ac­cord­ing to orig­i­nal 1948 fac­tory spec­i­fi­ca­tion and us­ing gen­uine parts. Each ve­hi­cle project can take up to six months to com­plete.

Asked whether any of the 25 has been pre-sold, Jaguar Land Rover says it has re­ceived ‘ex­pres­sions of in­ter­est’ for the ini­tial run of 25 and will con­tinue to source ve­hi­cles to re­store. A spokesman for JLR adds that the Re­born project will be lim­ited to Se­ries I mod­els, and that there are no cur­rent plans to ex­pand to Se­ries II and III Land Rovers or to clas­sic Jaguars.

‘Land Rover will con­tinue its Se­ries I re­born ini­tia­tive, but it will also ac­cept any com­mis­sions from cus­tomers that want the com­pany to re­store their ve­hi­cle back to its orig­i­nal state,’ CCW is in­formed. ‘The six-month turn­around is due to the restora­tion team tak­ing time to make sure each project is ab­so­lutely per­fect.’

Re­born was de­vel­oped as part of the brand’s com­mit­ment to restor­ing and main­tain­ing prized Land Rovers, as well as pro­vid­ing a plat­form for parts sup­ply for mod­els that have been out for pro­duc­tion for more than 10 years. Cus­tomers who secure their Re­born Se­ries I – and there is no in­di­ca­tion at this stage how many peo­ple have reg­is­tered ‘ex­pres­sions of in­ter­est’ – will be able to select their pre­ferred base ve­hi­cle with the guid­ance of Land Rover’s 12-strong restora­tion team. They will also be able to fol­low the build from start to fin­ish. The ve­hi­cles can be fin­ished in Light Green, Bronze Green, RAF Blue, Dove Grey or Poppy Red. Orig­i­nal 1595cc, 1997cc petrol and 2052cc diesel en­gines can be spec­i­fied.

Se­ries I restora­tion work is be­ing car­ried out on the De­fender pro­duc­tion line at Soli­hull.

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