Club mag looks to go online
A major club is considering moving its updates online due to dwindling reader involvement in its magazine.
The Triumph 2000, 2500 and 2.5 Register says a shortage of contributions for its newletters is prompting it to rethink how often – or even if – its bi-monthly Six Appeal magazine should be printed.
Kevin Warrington says: ‘The lack of contributions included not a single reader’s letter being submitted in the latest issue. The problem isn’t going away, nor is it getting better.
‘Should we seriously consider reducing the size of the magazine? Or do we take a bold decision and move everything to social media?’
But other clubs CCW spoke to say there’s still a healthy demand for printed club magazines from their members. Deborah Stanley of the P6 Rover Owners Club says: ‘Our 900 members prefer the magazine, and we never have problems filling it. Our members are encouraged to contribute and there’s such a lot going on.’
The Rover Sports Register also says it’s still seeing a strong interest. Chairman Mike Maher says: ‘Not all people want to use social media. They prefer to have something solid to read.’ Nick Larkin
Six Appeal is published once every two months, but a shortage of contributions is leading the club to reconsider printing.