Club mag looks to go on­line

Classic Car Weekly (UK) - - News -

A ma­jor club is con­sid­er­ing mov­ing its up­dates on­line due to dwindling reader in­volve­ment in its mag­a­zine.

The Tri­umph 2000, 2500 and 2.5 Register says a short­age of con­tri­bu­tions for its newlet­ters is prompt­ing it to re­think how of­ten – or even if – its bi-monthly Six Ap­peal mag­a­zine should be printed.

Kevin War­ring­ton says: ‘The lack of con­tri­bu­tions in­cluded not a sin­gle reader’s letter be­ing sub­mit­ted in the lat­est is­sue. The prob­lem isn’t go­ing away, nor is it get­ting bet­ter.

‘Should we se­ri­ously con­sider re­duc­ing the size of the mag­a­zine? Or do we take a bold de­ci­sion and move ev­ery­thing to so­cial me­dia?’

But other clubs CCW spoke to say there’s still a healthy de­mand for printed club mag­a­zines from their mem­bers. Deb­o­rah Stan­ley of the P6 Rover Own­ers Club says: ‘Our 900 mem­bers pre­fer the mag­a­zine, and we never have prob­lems fill­ing it. Our mem­bers are en­cour­aged to con­trib­ute and there’s such a lot go­ing on.’

The Rover Sports Register also says it’s still see­ing a strong in­ter­est. Chair­man Mike Maher says: ‘Not all peo­ple want to use so­cial me­dia. They pre­fer to have some­thing solid to read.’ Nick Larkin

Six Ap­peal is pub­lished once ev­ery two months, but a short­age of con­tri­bu­tions is lead­ing the club to re­con­sider print­ing.

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