FACE­BOOK LAUNCHES CLAS­SIC MARKET APP

New func­tion al­lows users to search, buy and sell via mo­bile phone

Classic Car Weekly (UK) - - This Week -

‘Face­book does not of­fer the same kinds of pro­tec­tion or guar­an­tees as eBay’ MAR­KET­PLACE DOWN­SIDE

Global so­cial me­dia gi­ant Face­book has jumped on the com­mu­nity buy-and-sell busi­ness band­wagon with the launch of Mar­ket­place – and clas­sic cars are on the menu.

Hav­ing gone live on 3 Oc­to­ber in the UK, US, Aus­tralia, and New Zealand, Face­book Mar­ket­place is tak­ing on the likes of Ama­zon,

eBay, Gumtree and Craigslist. The com­pany says it is re­spond­ing to the fact that the num­ber of peo­ple us­ing Face­book for buy­ing and sell­ing has risen sig­nif­i­cantly in re­cent years.

‘To help peo­ple make more of these con­nec­tions, we’re in­tro­duc­ing a con­ve­nient des­ti­na­tion to dis­cover, buy and sell items with peo­ple in your com­mu­nity,’ says a spokesman for the on­line brand, founded by en­tre­pre­neur Mark Zucker­berg and Har­vard room­mates in 2004.

‘ We’ll con­tinue to build new op­tions and fea­tures to make this the best ex­pe­ri­ence for peo­ple.’

As this is­sue of CCW went to press, Face­book’s own page for Mar­ket­place (‘where friends and neigh­bours buy, sell and rec­om­mend’) showed 223,013 ‘ likes’. Mo­bile phone users can ac­cess Mar­ket­place by tap­ping on the shop icon at the foot of the Face­book app to look at lo­cal items (the search area can be ex­tended) – and cars, vans and mo­tor­cy­cles are top of the list. Sales are han­dled off­line and by users them­selves.

The launch of Face­book Mar­ket­place has not been uni­ver­sally ap­plauded, and some have ex­pressed con­cerns about pri­vacy and safety. Face­book does not of­fer the same kinds of pro­tec­tion or guar­an­tees of com­pa­nies such as eBay, or rep­utable car deal­ers.

CCW’s mar­kets ed­i­tor Richard Bar­nett says: ‘ What I can see is the whole mar­ket­place be­ing fur­ther di­luted as ven­dors have to weigh up where is the best place to sell their car. What would you do? I wouldn’t use this app be­cause it comes with the typ­i­cal Face­book spy­ing pro­to­cols, and I’d imag­ine I’m not alone in not lik­ing that. Surely the best place to sell a clas­sic, what­ever its age or value, is through an ad­vert in a news­pa­per or magazine.’

Face­book has be­come an­other out­let for on­line trans­ac­tions.

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