The big story

On­line auc­tions

Classic Car Weekly (UK) - - This Week -

‘It is still hard to beat the ex­cite­ment of bid­ding in per­son’

The in­ter­net’s ef­fect on clas­sic car auc­tions con­tin­ues to strengthen, with web-based cat­a­logues giv­ing eas­ily-ac­cessed up-to-date lists of cars com­ing to sale, and al­low­ing in­ter­ested en­thu­si­asts the chance to get a bet­ter idea about cars they are in­ter­ested in.

And when it comes to bid­ding, the in­ter­net can, ac­cord­ing to one auc­tion­eer, ac­count for around one fifth of all bid­ding, with the num­ber of in­ter­net-de­rived suc­cess­ful bids con­tin­u­ing to grow. As with fine art and wine, ini­tial scep­ti­cism that peo­ple would not bid solely on web-based pic­tures and ac­com­pa­ny­ing text has proved wrong, al­though there re­mains a be­lief that bid­ding in the auc­tion room can­not be beaten.

The in­ter­net of­fers auc­tion­eers ever-ex­pand­ing busi­ness op­por­tu­ni­ties, es­pe­cially when reach­ing an in­ter­na­tional au­di­ence, as His­torics’ Ed­ward Bridger- Stille ex­plains: ‘The in­ter­net has pro­foundly changed the way we com­mu­ni­cate and will con­tinue to do so. Whether you’re a fan of on­line or not, it’s es­sen­tial to fully cap­i­talise on the cur­rent and fu­ture op­por­tu­ni­ties it of­fers in com­mer­cial terms,’ he says. ‘For that rea­son, His­torics’ em­braces live in­ter­net bid­ding at ev­ery auc­tion and it is a valu­able re­source in in­ter­na­tional sales terms with a reach to prospects and buy­ers that would oth­er­wise be im­pos­si­ble.

Says H&H auc­tion man­ager Damian Jones: ‘ We sell more cars via the i-bid­der, sale­room and bidspot­ter plat­forms than any of our ri­vals. The last sig­nif­i­cant on­line pur­chase made at one of our auc­tions was the ex-Prince Philip 1954 Lagonda 3 Litre Drop­head Coupe for £346,800.’

HVA is a rel­a­tive new­comer to in­ter­net bid­ding, hav­ing used it in its last two sales. ‘It opens ours sales up to a world­wide au­di­ence but I hope it doesn’t mean peo­ple will stay at home and bid from their arm­chairs’ says HVA’s Peter Wil­liams. ‘For any auc­tion­eer, of­fer­ing in­ter­net bid­ding is a must.’

While the in­ter­net opens up bid­ding to an in­creas­ing num­ber of peo­ple, it doesn’t have the ex­cite­ment of be­ing in the sale room. Ed­ward Bridger- Stille says: ‘There is no sub­sti­tute for a live auc­tion ex­pe­ri­ence. We never lose sight of the fact that our core mar­ket com­prises the many thou­sands of en­thu­si­asts who at­tend our auc­tions in per­son. We be­lieve it is only right that they are given the op­por­tu­nity to open bid­ding be­fore our reg­is­tered in­ter­net bid­ders join in.’

H&H’s Damian Jones agrees: ‘It’s hard to beat the ex­cite­ment, drama and com­pet­i­tive­ness of bid­ding in per­son, but H&H recog­nises that we are all liv­ing in an in­creas­ingly dig­i­tal world,’ he says.

In­ter­net bid­ding can cre­ate a world­wide au­di­ence with more than enough cash to buy some­thing like a Lam­borgh­ini Coun­tach.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.