Five top tips for starting and improving your own show, according to Retro Classics
Get the word out
Get it in our free events diary. But also create a Facebook page. Herrmann says around 800 journalists attended Stuttgart in 2016.
BMW exhibited at Stuttgart for the first time this year, along with Mercedes and Porsche. Vauxhall regularly attends the NEC, and Jaguar has a heritage fleet.
Include modern classics
17 years ago, pre-war cars made up half of the Stuttgart show. In 2017, it was just five per cent. Modern classics are here to stay, so engage with their owners.
Make it different
Herrmann uses a different centrepiece at each show to keep regular visitors engaged. He even gets other members of the team to plan it for him.
Involve young owners
Herrmann thinks that getting younger people involved is key. He uses four university students on a work experience basis.