Five top tips for starting and improving your own show, according to Retro Classics

Get the word out

Get it in our free events diary. But also create a Facebook page. Herrmann says around 800 journalists attended Stuttgart in 2016.

Involve manufacturers

BMW exhibited at Stuttgart for the first time this year, along with Mercedes and Porsche. Vauxhall regularly attends the NEC, and Jaguar has a heritage fleet.

Include modern classics

17 years ago, pre-war cars made up half of the Stuttgart show. In 2017, it was just five per cent. Modern classics are here to stay, so engage with their owners.

Make it different

Herrmann uses a different centrepiece at each show to keep regular visitors engaged. He even gets other members of the team to plan it for him.

Involve young owners

Herrmann thinks that getting younger people involved is key. He uses four university students on a work experience basis.