Five top tips for start­ing and im­prov­ing your own show, ac­cord­ing to Retro Clas­sics

Classic Car Weekly (UK) - - This Week -

Get the word out

Get it in our free events diary. But also cre­ate a Face­book page. Her­rmann says around 800 jour­nal­ists at­tended Stuttgart in 2016.

In­volve man­u­fac­tur­ers

BMW ex­hib­ited at Stuttgart for the first time this year, along with Mercedes and Porsche. Vaux­hall reg­u­larly at­tends the NEC, and Jaguar has a her­itage fleet.

In­clude mod­ern clas­sics

17 years ago, pre-war cars made up half of the Stuttgart show. In 2017, it was just five per cent. Mod­ern clas­sics are here to stay, so en­gage with their own­ers.

Make it dif­fer­ent

Her­rmann uses a dif­fer­ent cen­tre­piece at each show to keep reg­u­lar vis­i­tors en­gaged. He even gets other mem­bers of the team to plan it for him.

In­volve young own­ers

Her­rmann thinks that get­ting younger peo­ple in­volved is key. He uses four univer­sity stu­dents on a work ex­pe­ri­ence ba­sis.

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