‘The market is buoyant’
Demand for 1950s-1970s British cars remains high
How has the market been in the first half of 2017?
We’ve found the market buoyant and have consistently sold between 15 and 20 classics every month.
Which models are proving particularly popular? Have you seen any sudden increase in interest, or, on the flip side, any sudden drop in interest?
Jaguar, MG and Triumph models have been selling incredibly well. We’ve had several E-types and MGBs selling within days of being marketed. We have a good selection of cars, with up to 80 for sale at one time, and would say British cars of the 1950s-1970s in excellent condition and with good provenance are in demand. We’ve also found Land Rovers in demand, most recently as last week, selling one to New York with a £30k price tag.
Are the traditional classics, such as Morris Minors and Jaguar E-types, still in demand?
Absolutely. I wish I could place an order for more E-types right now and Morris Minors always sell.
What about Rootes Group cars?
Rootes responded well to the postwar ‘export or die’ imperative. Now its classic star is rising with a new generation of buyers attracted to the fin-tailed Alpine, the elegant Humber Imperial and the transatlantic charm of the Hillman Minx Californian.
Are pre-war cars still popular?
Yes, but I would have to say the postwar cars are selling quicker. Austin 7s would be an exception, though, as they seem to be in huge demand at present. And the Ford Model A’s rugged and durable design, combined with a lusty engine and 65mph top speed, ensure its enduring popularity.
Do you see many repeat customers? And are they enthusiasts or investors?
At least a third to a half of our customers are repeat buyers. We are geared up for repeat custom and it’s a big part of our business. Good cars always sell and it’s great to have them back a year later in exchange for something else.
How important is car preparation and presentation?
Our Malton Coachworks division now has eight ramps, a highly skilled team of technicians and we spend more than £1k-£2k per car on preparation. We’ve invested heavily in this as a high level of preparation is critical in order to meet customer expectations. Happy customers come back! I would say there is a healthy mix of enthusiasts and investors.