Rights to four clas­sic names – in­clud­ing Coven­try Cli­max – are be­ing sold on­line

Classic Car Weekly (UK) - - THIS WEEK -

An en­gi­neer crit­i­cal of the mo­tor in­dus­try for its ap­par­ent lack of in­ter­est is of­fer­ing buy­ers the unique op­por­tu­nity to buy the rights to some of the great­est names in Bri­tish mo­tor­ing his­tory.

Peter Schomer owns the in­tel­lec­tual prop­erty rights to Coven­try Cli­max, the Swal­low Side­car Com­pany, (which be­came Jaguar), Doretti (the Tri­umph TR2based sports car pro­duced by Tube In­vest­ments) and Kieft. The names were ac­quired when Ford sold Jaguar to Tata in 2008.

Peter said: ‘I bought these names to save them. They are an im­por­tant part of Bri­tish his­tory. Now I’ve de­cided to re­alise some of my as­sets and sell some of them but it seems no-one in the Bri­tish mo­tor in­dus­try is in­ter­ested. All I have had are tyre­kick­ers and time­wasters.’

Peter had tried to get a new Kieft car into pro­duc­tion from a Sus­sex base. ‘Sadly, we just couldn’t get the fund­ing,’ he said.

A Mor­gan-style three-wheeler had also been con­sid­ered. The orig­i­nal Kieft com­pany be­gan pro­duc­ing For­mula 3 rac­ing cars in 1950. Driv­ers in­cluded Sir Stir­ling Moss, who later be­came a di­rec­tor of the by then Wolver­hamp­ton-based firm, which also har­boured am­bi­tious plans to build a road-go­ing ver­sion of the car.

Coven­try Cli­max is best known for pro­duc­ing en­gines for the Hill­man Imp – but its prod­ucts also ap­peared in ev­ery­thing from fire pumps to For­mula One cars.

Peter said that he had ap­proached Jaguar Land Rover to buy the names in his pos­ses­sion, but with­out suc­cess.

He is hop­ing to get £10,000 for the rights to Coven­try Cli­max and £5000 for Kieft. Suc­cess­ful bid­ders would even­tu­ally have the right to use the trade­mark on ev­ery­thing from ve­hi­cles to T-shirts.


Coven­try Cli­max pro­duced en­gines for the Hill­man Imp.

Im­age cour­tesy dave_7, CC-BY-2.0

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