Classic Car Weekly (UK)

Striving to enhance Perum dem debis mo venim que doluptas et volupit fugit, siniant as pre ne opti debitiur, How is the market performing?

Historics wants make the buying process even better

- EDWARD BRIDGER-STILLE HISTORICS

‘The internet has increased access to the market, which is a good thing’ increased the visibility of and access to the classic car market.

Both our major sales of 170-plus classics so far this year have been strong, with a sale rate of more than 80 per cent. The fact that Historics consigns such a wide spectrum of consignmen­ts in terms of value, age and marque means that we are a good barometer of the market as a whole. At both sales, the viewing days and auction day itself were extremely well attended and there was a terrific atmosphere in the hall. It’s definitely worth noting that online bidder registrati­ons via our partner Bidpath have also grown very significan­tly.

What’s the key to getting a high percentage of classics sold?

The classic car segment is strong but only if client and their cars are dealt with honestly and respectful­ly. We only try to deal with cars that will sell and, once consigned, all our cars get the same profession­al treatment with an honest descriptio­n and high quality photograph­y. We believe that everything, from a Mini to an Aston Martin, should been offered the same chance within our catalogue.

Do you see more people buying online rather than attending sales?

Bidders in hall, on the telephone and on commission remain the largest group at all Historics sales and are continuing to grow, but the volume of online registrati­ons is also on an upward trend. We give the first bidding opportunit­y to those who are in the auction hall alongside commission and telephone bids and when online bidders enter the fray, there’s an even more competitiv­e bidding dynamic. While the location of buyers is relevant, I think it’s important to appreciate how the internet has

Any plans for next year?

Historics is constantly evolving according to our short- and long term plans but also with a close eye on the market dynamcs. Fundamenta­lly, our strategy is all about how we can best enhance what we offer to our customers and followers. Next year is our tenth anniversar­y, which will provide a highlight to celebrate, but for now, we’re looking forward to delivering the best experience at our next sale.

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