Classic Car Weekly (UK)

BUYING IN PERSON IS BACK IN FASHION

Although online sales are continuing to perform strongly, say experts, dealers and auctioneer­s

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Experts, dealers and auctioneer­s say that buyers are coming back to view and buy cars in person – but that the trend in England has not yet recovered to levels seen in 2019.

Specialist­s like Pendine Historic Cars at Bicester Heritage in Oxfordshir­e, say customer visits in person are almost equal with that of people buying online.

Manager, Jonny Shears, said: ‘It is very much an even split. Past clients of ours, more often than not, will make a purchase sight unseen as they trust our expertise and judgement and we know their exact requiremen­ts.

‘New clients approachin­g us for the first time will generally come and view the cars before making a final decision.’

Classic and Sports Car Centre in North Yorkshire reported a similar ratio of footfall in the garage and online in the months since the last Covid-19 restrictio­ns were lifted in July.

CEO, James Szkiler, said: ‘Naturally, with the re-opening of the showroom we are seeing many more visitors, and more sales in the showroom. We are still selling many vehicles per month at distance through walk-round and road-test videos, combined with close-up photograph­s.

‘Prior to Covid-19, almost half our business was unseen, and during lockdowns we saw consistent sales at the usual level – but all unseen, due to the circumstan­ces. I would say it is back to pre-Covid levels, with a healthy balance of in-showroom and over-the-phone sales, he said. Classic Cars contributo­r and

former Top Gear presenter

Quentin Willson said that viewing in-person was reserved for the older collector whose needs were specific; neither casual buyers nor serious collectors had, in his opinion, been affected by the pandemic.

He said: ‘The strength – and acceptance – of the virtual sales during the pandemic showed just how resilient the market actually was and business didn’t even pause for breath.

‘I can see that continuing, but that older enthusiast­s will still prefer buying in person.’

 ?? ?? Buyers are returning to showrooms in England, but online sales aren’t nosediving, says the Classic & Sportscar Centre in North Yorkshire.
Buyers are returning to showrooms in England, but online sales aren’t nosediving, says the Classic & Sportscar Centre in North Yorkshire.

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