Edi­son Dye

Classic Dirtbike - - Legend 400 Cross -

Men­tion Husq­varna any­where, but es­pe­cially in the USA, and the hu­man dy­namo called Edi­son Dye will soon come up in con­ver­sa­tion. It is likely that with­out his in­flu­ence and some­times crazy vi­sion, the Swedish mar­que would have taken a lot longer to get go­ing in the USA and it was all down to a chance meet­ing in a restau­rant with a Swedish mo­tor­cy­cle dealer hol­i­day­ing in South­ern Cal­i­for­nia. It’s not that the com­pany wasn’t known in the USA – it was, as there were riders who’d com­peted in the likes of the ISDT in Europe and seen the ma­chines and how they went – but there was no co­her­ent plan to im­port Husq­varna. Ini­tially the fac­tory was not in favour of the idea ei­ther, there be­ing no MX to speak of in the USA, but Dye wasn’t go­ing to let that stop him and per­suaded the fac­tory to chance it. One of his great­est flairs was for pub­lic­ity and surely it can be no co­in­ci­dence that where once Tri­umph were the movie stars’ bike of choice for the dirt, by the late Six­ties it was Husq­varna. The bikes were ideal for the movies too, be­ing glam­orous and shiny, but they proved this was no make-up, they could per­form too.

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