The Dansk name – and that of the par­ent com­pany, JP Group – will be fa­mil­iar to al­most any­one whoʼs re­stored or re­built a Porsche of any vin­tage. And the chances are, if youʼve fit­ted a re­place­ment ex­haust sys­tem it will have come from Dansk (or SSI), too

Classic Porsche - - Contents - Words & Pho­tos: Paul Knight

Pro­file of the mighty JP Dansk oper­a­tion in Den­mark

W hilst JP Group a/s is very much a global busi­ness, the heart and soul of JP – the com­pany be­hind the fa­mous Dansk brand – is in Vi­borg in cen­tral Den­mark where the busi­ness was started and the HQ and ma­jor ware­houses and man­u­fac­tur­ing plants are lo­cated. And, de­spite be­ing a global oper­a­tion, JP is very much a fam­ily busi­ness, and that per­sonal at­ten­tion and pas­sion for the busi­ness and its prod­ucts was very ob­vi­ous when we vis­ited.

Chances are that ei­ther you will have fit­ted (or had fit­ted to your Porsche) parts man­u­fac­tured by or sup­plied via JP. How­ever, any JP parts youʼre likely to have been in con­tact with will al­most cer­tainly have been sup­plied via its net­work of deal­ers. And although itʼs not pos­si­ble to or­der di­rect as a pri­vate cus­tomer, JP does have a great web­site and a new web­shop, which will not only help you lo­cate ex­actly what youʼre af­ter, but will also find your near­est JP sup­plier.

The com­pany was founded by Jo­hannes Ped­er­sen (hence the ʻJPʼ brand­ing) who be­gan his work­ing life as a bus driver. Then, in 1965, he started to ded­i­cate all of his spare time to pro­duc­ing rub­ber prod­ucts for cars, along with rub­ber ham­mers and ash­trays. This busi­ness pro­vided Jo­hannes with the fi­nances re­quired to in­vest in tools and ma­chin­ery for the pro­duc­tion of spare parts for his biggest in­ter­est: cars. Thatʼs how the busi­ness be­gan – through pure pas­sion.

Jo­hannes Ped­er­sen passed away in 1992 at the age of 63 and was suc­ceeded by his son, Martin. Since then, JP Group has grown to be­come a well-es­tab­lished, and strongly con­sol­i­dated, busi­ness with ac­tiv­i­ties world­wide and premises to­talling more than 42,000m2.

Martin Ped­er­sen, the cur­rent CEO of JP Group Hold­ing a/s, was born in Vi­borg in 1958 and has been run­ning the com­pany since tak­ing over from his fa­ther, hav­ing started work­ing at JP Group in 1983, only a few years af­ter the es­tab­lish­ment of the com­pany.

Ex­hausts and the associated hard­ware have long been the com­pa­nyʼs sta­ple diet, how­ever the sup­ply of pat­tern parts for mod­ern ve­hi­cles is the key area of busi­ness. That said, th­ese guys are 100 per cent en­thu­si­asts at heart, hence the ʻClas­sic Lineʼ range of prod­ucts, specif­i­cally aimed at clas­sic VAG, Porsche and some early Mercedes mod­els. JP pro­vides more than 6000 parts via the Clas­sic Line range, and we were sur­prised to learn just how many prod­ucts are

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.