Ex­cited (and ex­citable)

Classic Racer - - PADDOCK GOSSIP -

The past few weeks have seen me at­tend sev­eral meet­ings with some ma­jor play­ers in the rac­ing world . You may be sur­prised to hear not much of what was dis­cussed cen­tred around mod­ern, flashy rac­ing.what was the hot topic of con­ver­sa­tion was how ‘mod­ern’ clas­sic rac­ing could be used more and ex­panded upon. You see, what these peo­ple in charge of places that hold races want is peo­ple like us.we’re a very wantable (I know, not a real word) re­source. Ap­par­ently, what we do in a much more se­ri­ous-yet-still-friendly-and-largely-open way than oth­ers who like mo­tor­sport is very nearly the ideal race week­end for or­gan­is­ers and venue hosts. We turn up, we have a few peo­ple with us. A lot of our friends and fam­ily turn up.we draw a good crowd too.we spend money. And some­where along the line we haven’t for­got­ten how to have fun. So there’s a lot of smiles go­ing on, which makes the whole she­bang a thor­oughly pleas­ant ex­pe­ri­ence. Now, I know none of this is earth­shat­ter­ing news, but writ­ing as some­one who has spent the last 25+ years in pad­docks around the world I can tell you it’s not that of­ten var­i­ous peo­ple from dif­fer­ent av­enues of rac­ing in­de­pen­dently say the same thing.they want more clas­sic rac­ing. What’s caused this?the suc­cess of re­cent events like En­durance Leg­ends and the pub­lic­ity that fol­lowed has been a big im­pe­tus in get­ting things mov­ing. And there’s also an el­e­ment of cost, too. If you want to run AWSB or Mo­togp round then you’ve got to get spend­ing... and then turn your eyes to claw­ing back as much of the money as you’ve just splashed out from the at­tend­ing crowds. Good luck with man­ag­ing a profit, by the way. But here’s the thing. If you can pro­vide a mo­tor­cy­cle race se­ries at a big venue then you might just get a good, large crowd. Pro­mote it prop­erly and you could get a sim­i­lar num­ber of peo­ple as you would for, say, AWSB or Mo­togp round.you’ve not had to splash out a big pile of cash to host the event, so what you end up with is a nice bit of profit from ticket sales, dig­i­taltv cov­er­age (I’m guess­ing). It’s a win/win. So you start with one round a year, that grows into two and then three. Be­fore you know it the big­gest sin­gle rev­enue stream for big cir­cuits is the clas­sic rac­ing scene. And with more venues, big­ger crowds and eas­ily ac­ces­si­ble fun you get more peo­ple tak­ing part. We’re on the cusp of some­thing, and might all ben­e­fit if we could get some more of the top brass all around the same ta­ble for a pow-wow.what do you think? Have a fast lap. Tony

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.