● Never underestimate how important it is to be decent. If you are honourable, that will come back to you when you need it most. ● If you get someone hurtling insults at you on social media just ignore them. ● Always be the most stupid person in your of

● Get a really good bunch of cheerleaders around you. When I was down on myself, my friends, such as Myleene [Klass], would say: “You could do this easily.” ● Don’t be afraid to cold call. I saw Holly Tucker, founder of website Not On The High Street, and asked to meet her for lunch. She pulled my business plan to pieces. It was harsh, but needed. tackle a few things.”

And as a result of her struggles, Kate’s website doesn’t feature any diet products. “There is nothing wrong with a bit of wobble!” she says. “The moment you become a parent you feel this absolute responsibility and you look at the world differently.”

RESILIENCE

But Kate is the queen of comebacks and keeps on proving she’s got what it takes to survive. She calls her friends “her muscles” as they help keep her strong, and with Tamzin Outhwaite, Natalie and Nicole Appleton and Shaznay Lewis all ambassadors of her shopping site, she’s in good company. “It’s survival. Surround yourself with people whose opinions you really value,” she says. “We should give respect to anyone who has the guts to stand up and do something. It is the hardest thing in the world, especially when you are a woman. You have to overcome a lot of things, but you build resilience and it’s important to keep looking forward.” ● Kate was speaking at the Foundher Festival for female entrepreneurs by Allbright – visit Allbrightcollective.com for more info

‘It’s hard to stand up for yourself in this world’