How safe is the new celeb trend for jawline nip/tucks?

● Cosmetic specialist Dr Nyla Raja (left) explains celebs could be at risk of permanently damaging their looks with new craze for the perfect chin ● Stars are striving for the “Golden Ratio” look to enhance social-media posts ● Unqualified beauticians cou

We’ve already witnessed the W cosmetic trend for gigantic lips and boobs – but chin procedures overtook breast surgery to become the fastest growing procedure in the UK last year, with one of the most popular options being ULTRACEL.

When Kardashian sisters Kim, Kourtney and Khloé were seen having the treatment last year, interest in ULTRACEL – which uses ultrasound to stimulate collagen production around the jawline and make it appear more plump and youthful, before dermal filler is injected on either side of the chin to create a defined, sculpted look – amplified. And now our own reality stars, such as Geordie Shore’s Sophie Kasaei and Chloe Ferry, appear to be following suit.

Cosmetic specialist Dr Nyla Raja uses ULTRACEL in her clinic and says the rise in demand for chin procedures is down to the desire to get “Golden Ratio” facial dimensions. She says, “Celebrities are all after the ‘Golden Ratio’ face, with big eyes, big lips, tiny noses, pointy heart-shaped faces and high cheekbones. They all want the pointed chins, which is like creating an inverted triangle.

“With the rise of social media, people want to look good in their photos more and more. The chin procedure can make them appear more accentuated in their pictures and, if they see other celebrities with this look, they want to emulate it, too.”

But Dr Nyla says that, if the procedure is done by an unqualified beautician, there are serious risks of long-term damage that could ruin the client’s looks forever.

She says, “If you go to a beautician or anyone unqualified to do the procedure, there is a serious risk of nerve damage. A beautician won’t know where the main arteries in the neck are. There is also a risk of heat burns from the ultrasound ‘thermo-collagenesis’ procedure, as it needs to be administered very carefully.

“When it’s done right, it can achieve a lovely, subtle look, but when it’s wrong – especially by injecting too much dermal filler – it can look witch-like and unnatural.”

These celebs appear to have drastically different jawlines…