Computer Active (UK)

Google’s AI robots ‘to replace human call centres’

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Google

is planning to test its automated voice software in companies’ call centres, according to a reportrt citing sources close to the company.

Technology website The Informatio­n said Google is in talks with a large unnamed insurance company to introduce Duplex, the artificial­intelligen­ce (AI) system that can speak like a human.

Replacing humans with automated systems might make financial sense for companies, though they may face a backlash from customers who’d rather talk to a real person. The rumour comes amid growing fears that the rise of AI will lead to thousands of customerse­rvice staff losing their jobs.

Google unveiled Duplex in May, showing how it could be used to book a table in a restaurant or an appointmen­t at a hairdresse­r’s. Its realism astounded experts, who were particular­ly impressed by how it includes sounds like ‘um’ and ‘ah’ to closely mimic a human’s speech pattern. It even answers ‘mmm-hmm’ to questions (hear it at www. snipca.com/27854).

According to The Informatio­n, Duplex would answer simple calls from customers, and hand over to a human only if the conversati­on got more complicate­d.

However, Google denied it was working with companies to implement Duplex, claiming instead to be “focused on consumer use cases” for the technology.

A spokesman said: “Duplex is designed to operate in very specific-use cases, and currently we’re focused on testing with restaurant reservatio­ns, hair-salon bookings and holiday hours with a limited set of trusted testers”.

The company also acknowledg­ed the ethical dilemmas posed by a robot pretending to be a human, admitting that “it’s important that we get the experience

right, and we’re taking a slow and measured approach as we incorporat­e learnings and feedback from our tests”. Who would you rather talk to - a human or a robot? Let us know: letters@computerac­tive.co.uk.

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