Cosmopolitan (UK)

BE A SOCIAL CLIMBER How to use Snapchat and the like for more than just puppy-dog filters

You’re on them all day anyway – here’s how to use your digital networks to get ahead at work

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You know how to use LinkedIn to further your career, but the more social of the social-media platforms can be just as powerful when it comes to interactin­g with industry bigwigs and learning about new opportunit­ies. “If you’re not treating social media like a networking party, you’re selling yourself short,” says Peg Samuel, founder of branding agency Social Diva Media. The thing is, sites like Twitter, Facebook and Instagram aren’t only good for sending your mate the latest meme (oh, hi, Nicole Kidman clapping). Even Snapchat offers more than just a place you can don puppy ears, as many employers are on these channels, checking out potential recruits. Nearly 100% of UK businesses use social media for growth, while 93% of managers will review a candidate’s profile before making a hiring decision. And it’s not just about deleting the evidence of that summer you spent downing tequila – these networks are now the place to

find new work, too: 52 million tweets about job hunting and careers were posted in the past year. Cosmopolit­an explains how to land your next big gig – without getting off your sofa.

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