Cosmopolitan (UK)

INSTAGRAM

The visual powerhouse for creative people

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How often to post Up to twice a day.

What to post Photos of your ultra-stylish desk space, or video clips of your latest animation. Keep captions clean by putting hashtags in your first comment. When you do add tags, go for ones used by influencer­s in your area (eg for foodies, try #eeeeeats – yup, five ‘e’s).

Who to follow Folks you know and those you want to know – that includes people in hiring positions. Search for them via hashtags that combine the industry and word ‘life,’ eg #chefslife or #vetslife. How to comment Comments rule on Instagram, but be judicious. “If someone only posts once a week, don’t comment on every single one,” says Adrian Granzella Larssen, editor-at-large of career site The Muse. Next-level action Your profile should retain an authentic sense of you. Use Insta Stories to get personal and take followers through your day. Stories don’t need to be totally polished (they only last 24 hours), but if you want to let your hair all the way down, use the settings tool to ‘Hide My Story’ from potential bosses.

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