SELF MADE Roberta Benteler of Avenue 32 on bossing it

2008 Graduated from Webster Graduate School with a degree in finance.

2008-2010 Worked in private equity.

2011 Interned at Saloni to gain fashion experience, and then went on to establish Avenue32.com.

2012 Named as the second-best online retailer by Vogue (only beaten by Net-A-Porter).

2016 Relaunched the Avenue32.com website in March. Today, celebrity fans of the business include Rachel McAdams and Diane Kruger.

Turn to page 98 to find out more about Cosmopolitan’s next Self Made Session – how to be your own publicist