IT’S NOT YOU Hyp­ing: not OK

Cosmopolitan (UK) - - Contents -

Over the years, the dat­ing game has cre­ated a whole new lex­i­con with which to de­scribe the many com­plex machi­na­tions of mod­ern love. Ghost­ing, bench­ing, Gats­by­ing… and now there’s a new one: hyp­ing. Bor­rowed from the com­edy world, a hype man/woman is re­spon­si­ble for prim­ing an au­di­ence be­fore the main act. It’s a thank­less gig with few re­wards, which makes it a bit like those re­la­tion­ships where you spend months build­ing up a part­ner’s con­fi­dence, only for them to ditch you once they’re rid­ing high. And that is com­pletely un-funny. Un­less you’re the next woman, in which case, you’ll be laugh­ing.

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